Why we still sketch on paper first
A short defence of the pencil, and what happens to ideas that skip the sketchbook stage.
Selected projects
We are a studio of six designers and writers working on identities, packaging and websites for independent businesses.
A small look at what leaves our hands.
Independent studio
We started as two friends sharing a desk above a print shop, and we still believe the best design is made close to the material. Today the studio has six people, a long table and a shelf of paper samples nobody is allowed to throw out.
We work with galleries, food producers, small software companies and a surprising number of dentists. What they share is a founder who cares about details and a willingness to try one idea that scares them a little.
Our new packaging sold out in a month. Several customers asked who designed it.
Calm, organised and honest about what would not work. We have hired them three times.
They listened more than they talked, and the result looks like us on our best day.
A short defence of the pencil, and what happens to ideas that skip the sketchbook stage.
Notes on contrast, spacing and why most logos are tested at the wrong size.
The five questions that save two weeks of back and forth.